Colleen Davis's Articles in Advertising

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Do You Know the Difference between a Flyer and a Brochure? Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead. It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both. But I don’t think so. Five Things to Know to Make Great Brochures If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business. Keys to a Good Marketing Postcard Most businesses use a variety of marketing materials to promote their products. Brochures, business cards, and posters are some of the most common. But another advertising tool that is not quite as popular anymore is still a strong one for you to consider. How to Effectively Launch a New Product Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it Poster Strategies for Success Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best. The Informed Buyer The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind. Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? The Importance of Mailing Lists When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor. Seven Fresh Ideas for Business Cards Recently, I decided that I wanted to do a business card printing. My cards were old and, frankly, I was sick of them. I wanted some new, full color business cards that I wouldn’t get sick of looking at. Targeting Your Market Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. Standing Out in the Crowd I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. Using Free to Your Advantage Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. What Are You Offering? Advertising is all about what you can give a person. I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal. 7 Winning Methods to Increase Your Sales Numbers 1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. 26 Tips for Creating and Distributing Your Business Card The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used. Finding That Niche Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets. Be Clear to Be Heard Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. Gaining an Objective Look at Your Brand Name The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. Branding – Your Business’s Personality David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” Effective Writing Effective writing is not always an easy thing to come by. The longer a work of writing is the better the writing needs to be to stand on its own. When writing for a flyer or poster you only have to worry about a few short sentences and nothing more. Driving Customers to Your Interactive Website Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer.

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